WARNING: Investing in Equities entails a great deal of risk.
Risk of substantial loss is possible. The reason may be due to some of the following:
• Lack of public interest in investing in shares of the business that you own; • The company that you purchased shares in may not meet earnings expectations and thus incur a reduced investment value (i.e. the stock price decreases.) Your best defense against "risk of loss" is to get knowledge.